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FROM the time it opened in 1905, the Gotham Hotel at Fifth Avenue and 55th Street -- now the Peninsula New York -- played second fiddle to the 1904 St. Regis across the street. But the former Gotham -- bankrupted in 1908 after it failed to get a liquor license -- has reopened after a gut renovation and is. Linden, New Jersey Description: This is a #33-consumption liquor license for use in a tavern or restaurant. Also may be used for a liquor store. May keep license in current location- the oldest tavern in Linden, NJ. Call Howard Gold. More details » Financials. In New Jersey liquor licenses are issued by the state on a municipal basis. Unlike other states, where license can be obtained directly from the state, New Jersey is a state where licenses must be purchased. Liquor licenses in New Jersey cannot be transferred out of their municipality or township.
January 3, 1999,Section 11, Page7Buy Reprints
FROM the time it opened in 1905, the Gotham Hotel at Fifth Avenue and 55th Street -- now the Peninsula New York -- played second fiddle to the 1904 St. Regis across the street. But the former Gotham -- bankrupted in 1908 after it failed to get a liquor license -- has reopened after a gut renovation and is aiming for parity with its more famous neighbor.
In 1902, while the St. Regis was still under construction, a group headed by Henry R. Hoyt bought the plot across from it, the southwest corner of 55th and Fifth. The initial concept for what became the Gotham was a residential hotel for those New Yorkers who were tired of maintaining a city house.
Designed by Hiss & Weekes, the Gotham was arranged in the shape of a C, with the light court facing south over the University Club, insuring a protected view. The facade of limestone and granite, in the Italian Renaissance style, was reserved where the French-style St. Regis was opulent, even showy. The architects carefully placed the decorative stonework to line up with the new University Club next door.
The Gotham was arranged with single rooms at the core and suites of apartment scale on the outside. The spaces on the ground floor were typically of double height, like the main dining room along Fifth Avenue. In warm weather, large French doors opened on to an enclosed terrace on Fifth Avenue for a summer restaurant, although the awnings were carefully drawn down to the shrubbery to screen diners from the view of passers-by.
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The Fifth Avenue Presbyterian Church is at the northwest corner of 55th and Fifth and the St. Regis had just barely won permission to serve liquor -- it was in technical violation of a restriction prohibiting liquor sales within 200 feet of a church. The Gotham, directly across 55th Street from the church, was unequivocally in violation of the law. Several newspaper accounts state that United States Senator Thomas C. Platt and other influential politicians were silent partners on the original Gotham team, and in 1905 and 1907 bills were introduced in the New York State Legislature exempting hotels from the provision if they had more than 200 rooms.
Neither of the bills, which were clearly fashioned for the Gotham, passed. In 1908 the Gotham went into foreclosure over a $741 butcher's bill, and the Real Estate Record & Guide said that the failure was due solely to the liquor restriction, which it denounced as ludicrous. The hotel, which had cost $4 million to build, was sold for $2.45 million.
A new operator said that the emphasis would shift to more transient occupancy, and that the summer restaurant would be converted to a Japanese restaurant with cherry blossoms, dwarf trees and bamboo furniture. But in a campaign to clear the sidewalks the city swept away stoops, storefronts, bay windows and other projections beyond the building line -- including the terraced restaurants of the Gotham and the St. Regis.
By the 1930's the Metropolitan Life Insurance Company had taken over the Gotham, and in 1938 stores were installed along the Fifth Avenue front. To gain the maximum commercial floor area, the palatial public rooms were ripped out, which explains the hotel's curious entrance: the check-in desk is one flight up from the entrance foyer.
By the 1940's the Gotham had a cocktail lounge. Maris Hart, a spokeswoman for the New York State Liquor Authority, says that the 200-foot law is still in effect, but that court cases have allowed the measurement to be made from the point of sale. In this case, the hotel's cocktail lounge is up a flight of stairs and down a long hallway.
IN 1979, the Swiss hotel owner Rene Hatt took over the hotel for a long renovation project, which added the distinctive rooftop health club and pool. The hotel did not reopen until 1987, after a $200-million revamping. In 1988 the Peninsula Group bought the building, and closed it in early 1998 for a $45 million renovation.
The Peninsula New York reopened last month. Teresa Delaney, a spokeswoman for the hotel, said the 241 guest rooms were gutted and rebuilt to a new standard, which she said would compete with the most expensive hotels in New York.
A few elements of the original Gotham remain inside, like the heavily figured lobby ceiling and rear fire stairs, but almost everything else is new, including sumptuously spacious bathrooms with televisions over the tubs. A representative room is No. 1600, with a spectacular view north up Fifth Avenue -- past the brownstone spire of the Fifth Avenue Presbyterian Church -- at $650 a night.
Ms. Delaney says one of the most distinctive elements of the new Peninsula New York is the technological equipment: an ISDN telephone line for fast Internet access in each room, plus a single master console on the bedside table that controls the television, lights, temperature and room request messages.
John Fox, a senior vice president at the hotel-consulting firm of Pannell Kerr Foster, says that the Peninsula is now at the top end of hotels in price, in part because 'it's the only one of its class with a pool,' and
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on a par with luxury hotels like the Four Seasons and, across Fifth Avenue, the St. Regis.